The interest and passion in corporate restructuring and reorganization have their roots in 1999, the year in which I began my first international experience as project leader for the development of a telecommunications technology, in that period, I would dare to say, revolutionary.
Already in 1998, the age of the “brick” mobile phone and the first palmtops, I had the idea of merging the two technologies and producing a multimedia mobile terminal, precursor and father of the current smartphone.
At that time there was GPRS, transmission with a slightly wider band than GMS, totally insufficient to transmit voice and video at the same time. Luck would have it that in that period, just before the presentation of the project to the European Community in Brussels, the imminent release of the UMTS was announced.
Of course, I immediately imported it into my project.
Without going into details, the team of engineers who worked on the project were dedicated to their work, but only to that little piece of their own that they had to develop. And I am not speaking only of the Italians, but also of the Spaniards, French, Belgians and Germans.
I immediately noticed that the multimedia terminal was developing very well but practically no one felt part of the project in the global and how it could develop in terms of company and services.
Working technology was their only goal.
I realized that something was missing and that is a unified consciousness that would make them feel part of a cohesive team with a higher common goal, at the level of a single company that carried forward not only innovative technology, but also a brand and a planned sale. .
This gave rise to my interest in developing an organizational and process optimization competence so that it could be of help to start-ups and companies with problems of unification and compactness for their own growth.
It is no coincidence that my thesis entitled " Consciousness of brand and marketing power in start-up " revises this point.
In the course of my professional experience, I started as a computer technician at IBM and then moved on to the commercial part in other companies, to marketing and finally to general management. I therefore gained experience both as an employee and as a manager and I had the opportunity to see the same things from two different, sometimes diametrically opposed, points of view.
Details on the CORDIS European Community website - FP5 - Fifth RTD Framework Program, 1998-2002
References of the international project: https://it.wikipedia.org/wiki/Multimedia_Terminal_Mobile
Family magazine article of February 2019: MTM article